An AI lab for business problems
Wayfinder Labs researches what actually works and builds AI-powered apps that solve real business problems. We help teams go from AI hype to AI handled.
Two apps, built in the lab
Timely Insights for honest meetings. ProcessAI for mapping how work gets done.
Lab
Wayfinder Labs
Apps
02
Focus
Business problems
Next step
Yours
Research-led
Practical, proven, measurable
AI built into your process
Solve, plan, build
What we build
Each app starts as a question we couldn’t stop asking in the lab: why do meetings miss what people really think, and why does it take so long to see how work gets done? Here’s what we built to answer them.
App 01 / 02 · Meetings
Honest answers, free of peer influence.
Timely Insights is a meeting tool that promotes unbiased, independent thinking. Moderators gather honest, anonymous responses from participants, without anyone being swayed by what others said first.
App 02 / 02 · Operations
See how work really gets delivered.
ProcessAI is business process mapping software powered by AI. It maps your processes in real time, sharply cutting the time it takes to understand how work is delivered across an organization.
Every app starts with a real problem on a whiteboard.
Research first. Then we build.
Our approach
Wayfinder Labs makes AI approachable without dumbing it down. We study where AI genuinely helps a business, build it into the way people already work, and always point to the next practical step.
01
Start with the business problem, stated plainly. If a sentence needs a second read, we rewrite it.
02
Research what works before we write a line of code. Practical, proven, measurable.
03
Ship apps that put AI into your process, not an AI-powered black box beside it.
Leadership
“We help teams go from AI hype to AI handled.”
Dan and Jarrod lead the lab’s research and the apps that come out of it. The way they run it is the way they’d want any guide to work: plain language, the next practical step, and results you can measure.
Leads Wayfinder Labs
Leads Wayfinder Labs
Lab
Wayfinder Labs
Work
AI research & apps
Apps
02
Leads
02
How we work
No black boxes and no buzzwords. Whether you start with one of our apps or a problem you can’t name yet, every engagement follows the same three steps.
STEP 01
Name the business problem in plain language: the meeting that never surfaces the truth, the process nobody can fully describe.
STEP 02
Find your fastest path to value. Decide what to measure, so you’ll know whether it worked.
STEP 03
Put AI into the way your team already works, and review the results together.
Everyone answers. Nobody follows the loudest voice.
That’s the idea behind Timely Insights: independent responses, gathered anonymously and analysed in near real time.
Not sure where AI fits yet? That’s the right place to start. We’ll point you to the next practical step.
How we sound
“Plain language wins. If a sentence needs a second read, rewrite it.”
A Wayfinder Labs working rule, for our apps and our advice alike.
Questions
Short, honest answers. If yours isn’t here, it’s probably the next good one.
Wayfinder Labs is an AI lab. We research where AI genuinely helps a business, then build AI-powered apps that solve those business problems.
A meeting tool that promotes unbiased, independent thinking. It lets meeting moderators gather honest, anonymous responses from participants, then uses AI to collect and analyse those responses almost instantly.
Participants answer anonymously and on their own, without seeing what anyone else said first. That removes the pull of peer responses, so you hear what each person actually thinks.
Business process mapping software powered by AI. It maps business processes in real time, sharply cutting the time it takes to understand how work is delivered across an organization.
Wayfinder Labs is led by Dan Hinckley and Jarrod Bruner.
Find your path
Start with the problem you already have. Here’s where each one leads.
If your meetings miss the real answer
Honest, anonymous, independent responses, analysed in near real time.
If nobody can map how work gets done
AI-powered process maps, built in real time across the organization.